BillFixers make all their info incredibly easy to find

BillFixers have done a great job of keeping the core of their press page information on a single page. This is, again, perfect for the journalist who doesn't want to navigate around looking for your company information.

By limiting the amount of information you provide, you retain control over your narrative and draw clear next steps for the reader – in this case, to get in touch for more information.

This has its upside and downside.

Upside: the main information on your business is easy to find and use.

Downside: by limiting the amount of information available to journalists, you encourage shorter, potentially repetitive coverage, and appealing more to those who want to make a quick or superficial reference to your business. Feature journalists and more in-depth analysts will want a lot more to go off if they're to include you in a story.

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