A focus on story
Rather than a conventional press kit, Airbnb has built a wonderful website to use as a hub for its brand. The result is it's super simple to navigate, and you can include a lot of content in its different areas without overwhelming your audience.
This is a good demonstration of the value of building your media kit into your online newsroom. For more information on the benefits of this approach, take a look at our article: Why Journalists Love Online Newsrooms & How to Create Yours.
Despite being very media-rich, Airbnb's page makes the list of fastest-loading newsrooms.