Keeping your contact lists current
While other areas of PR have evolved, contact management seems stuck in an eternal rut. Join Manon Gerlo and Paulo Senra to learn:
How to save hours on updates
How to find journalists looking for stories
How to maintain comms through a crisis
Paulo Senra
As a digital content and PR professional, Paul has worked with some of the leading global pro-sports, tech and esports organizations. His work includes launching new brands and campaigns alongside integrated marketing teams at the Canadian Olympic Committee, sports streaming disruptor DAZN and several global esports franchises.
He has also led content and communications at the Canadian Football League, and has worked with pro-leagues such as the NFL, NHL, MLS, UEFA Champions League and the WTA.
Paulo is Head of Global Communications and Public Relations at OverActive Media, and is currently completing his second master's programme studying Media Management at The New School in New York City.
Manon Gerlo
As Communications Manager, Manon is in charge of the interior and design portfolio at oona, a full-service content agency with over 50 digital natives based in Antwerp, Ghent and Amsterdam. Manon's portfolio contains a delightful mix of high-end and democratic, Benelux and Scandinavian brands such as IKEA, Fritz Hansen, Tribù, Kvik, Auping and Niko.
As the company’s tagline “Everybody loves a good story” suggests, oona specialises in storytelling, ranging from press relations to content creation and influencer marketing.
“Making and maintaining personal connections are still at the forefront of what we do, but the art is to share this knowledge in an efficient way across different teams and generations at the agency. Personal PR backed up by a centralised and especially dynamic contact management system to easily categorise, share and update contacts makes the whole definitely greater than the sum of its parts.”
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