The Pirate Metrics Compass

A set of tools to help SaaS companies pull people through their conversion funnel

Pirate Metrics?

It's a popular metrics framework for businesses, and how it applies to product & marketing efforts.

Pirate Metrics intro presentation

The Pirate Metrics Compass

This visual uses the Pirate Metrics framework to list online tools to guide people though your conversion funnel.

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Services listed in the Compass


  • Buffer – The easiest way to publish on social media
  • BuzzStream – Automated tools for researching link prospects and conducting campaigns
  • Buzzsumo – Analyze what content performs best for any topic or competitor
  • Moz – Inbound marketing & SEO software



  • Exit Monitor – Call to actions for exiting web visitors
  • Drip – Email drip campaign tool
  • – Send emails to your users based on what they do. Or don't do.
  • MailChimp – Newsletter service


  • Stripe – Payment service
  • Xero – Accounting software & Online bookkeeping


  • UserVoice – Feedback & Online help desk software
  • Friendbuy – Customer referral program

Wrap the other services together

  • Mixpanel – Event driven analytics suite
  • Slack – real-time messaging, archiving and search

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Pirate Metrics was created by Dave McClure