Revealed: the world’s leading tech PRs’ top productivity tools

Wednesday, June 15, 2016 — How do high performing PR pro's get their job done? We asked some of the worlds leading tech PR experts about their top productivity tools. 

The result is a practical overview with tools to inspire you to get better at your job.

The calibre of contributors is impressive. You can learn from senior in-house folks and agency founders from across Europe and North America. Applied MindsBateman GroupBrother,Burson MarstellerFreudsGoogleHotwireSamsungSparkpr, and 5WPR, to name but a few.

Discover the top productivity tools now

5 takeaways

  • The winner, wasn’t around three years ago. Now it’s the world’s top tech comms pro’s’ favourite online tool. PR is moving with the times.
  • The top three tools are not PR-specific. They help you remember things, speed up research and version control, and help remote teams collaborate.
  • Of the 13 tools that post two votes or more, only three are built for PRs: ITDatabase; Prezly; and TrendKite.
  • Tech PR pro’s’ jobs are changing but media relations remains a key function.
  • Google is the real enabler (14 votes, if you count all its different bits).
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