Tailoring your Newsrooms for different audiences
How organizations tailor different types of content for specific audiences using Language, Categories & Multiple Newsrooms
In this article, we'll run you through some of the functions around newsrooms and categories, and integrating specific types of content into your website.
Depending on the use case and the different kind of audiences you're looking to attract, there are a few options when it comes to categorization and making some kind of hierarchy across your Newsrooms and Stories within your Prezly account.
Differentiating by language is one of the main and simplest ways used by global organizations with teams across different countries to create some division in their content and who the content is made for. Having the option to view a newsroom in more than one language is helpful if you have multiple markets that you need to address.
With Prezly, you can combine both a Language and Locale
(e.g. Nederlands + België)
This is useful for organizations that need to work across different markets. Having different language versions along with a specific locale is a powerful way to make sure you can work together across a global organization with the same newsroom.
Another way to divide a newsroom is by using Categories, where each category will have its own permanent URL that you can easily add to your homepage or share with your contacts.
In the example below, we have two categories:
- Prezly Updates
- Team News
If you are subscribed to the Premium or Enterprise plan, you can also set up multiple newsrooms from within the same account.
Having different newsrooms allows you to have separate URLs, individual branding, and each newsroom can have a completely different layout or look. This is the simplest way for accounts to separate brands and news intended for multiple markets.
For example, quite often, agencies are responsible for multiple brands. With Prezly, every brand under the agency can have its own newsroom and each newsroom can – on a global level – live in the hub room.
In D'Ieteren Auto's hub-room above, we can see that this room has the role of a “mother newsroom”, where it pulls in all the different stories, logos and links to the newsrooms in their Prezly account.