Creating a site

How to create sites and set them up

When getting started with your Prezly account, one of the most important steps is to create and set up your site (or sites). This page will help you do that.

Here's what we'll cover:

What is a Prezly site?

Think of a site as the source of truth for your – or your client's – brand. It's a place to collect your stories, media, and other official information a journalist will need when covering your latest news or releases.

Your site is home to your stories – the posts or press releases you publish and distribute using Prezly Campaigns. But more on that later.

First, let's explore how you can set up your site.

For inspiration on how some Prezly clients use their sites, check out this case study for interior design brand Wallsauce.


Where to find the "Create site" button

The Stories page


The Sites page


When setting up a site, you'll need to give it a name. The URL will automatically follow the site's name and will end in by default. The site's URL can be customized later on using custom domains (more on that here).

⚠️ Note: There is a technical limitation when it comes to the length of the link (URL). Take for example the URL "". The site-name-here part of the URL can have up to 63 characters max. This is not a limitation of Prezly, but a limitation of how domains work universally.

If you're interested, Wikipedia offers a (very technical) explanation: "Each label may contain from 1 to 63 characters".

Adding your company information

The Company Information page in your site settings will let you add just that – your company contact information. These details will be displayed in your site footer and can include things like boilerplate (company description), website, social networks, and email subscription form. 

Read more about how to add company information


Adding press contacts to your site 

You can add the press contacts you want to display in your site and stories in your site's Contact settings.

You can choose whether or not to show the contacts you add on the main overview of your site (in the "Contact us" section just above the footer), or if you just want them available to embed in separate Stories. More on that here


Customizing your site's look

The Design settings help you make sure your site aligns perfectly with your brand.

This is also where you can upload multiple versions of your logo, which will help your site look its best whatever device your readers use.




To set your site's layout, as well as accent color and typography, click on "Themes" and select a theme to use for your site. You'll see the theme settings pop up from the right side of your screen.


If you would like to add a URL/link to your site logo, please contact our support team.

Setting the site's language

With Prezly, you can publish stories and emails in more than one language within a single site. See how you can set up multilingual sites and supported languages in Prezly ▸


Contact us

Live chat

Hands down the fastest way to get support!

Email us

Too busy to chat? Email us & we’ll reply within 24hrs.

Phone call

Available 9:00–17:00 CET, Monday to Friday.

Product demo

Get a personal tour of Prezly when it suits you.