Contact Ratings

How they are calculated and what you can do with them

Prezly uses an automatic rating system to score how engaged your contacts are with the content you share with them.

🚦 This feature is still in testing and is only available for Premium and Enterprise plans. Please contact us if you would like this feature activated for your account.

What do the ratings mean?

5-star rating

This rating is reserved for contacts who open almost every piece of content you send to them and very often click and reply.

4-star rating

This refers to contacts who quite frequently click on or reply to your emails but rarely open your emails more than once.

3-star rating

This is dedicated to the contacts that sporadically interact with your content. This might mean opening your email only once in a while and almost never clicking or replying.

2-star rating

This is reserved for contacts we have no information on or contacts who ignore all your communication attempts. This rating might also include those contacts who receive your emails in their spam folder.

1-star rating

These contacts actively express disinterest in your content by unsubscribing from your mailing list. If they accidentally unsubscribed or change their mind and wish to unsubscribe, our algorithm takes care of rebuilding the rating for you. This rating also contains recently bounced emails.

How do Contact Ratings work?

The ratings are dynamically updated after every email you send. We know how important it is for you to build relationships with your contacts.

Our online learning algorithms take into consideration the different scenarios that might occur and those scenarios and conditions are also reflected in the ratings.

For example:

1. Reply > Click > Open

Not all interactions have the same value. Replies to your emails are more valuable than clicks and clicks are better than if the contact just opens and reads your story. The star ratings take this into consideration.

2. Contact on vacation or not in the office

Once you have built 5-star relationships with contacts, the value of that relationship doesn’t drop if your contact doesn’t interact with any of your stories for some time, such as when they go on a long vacation, for example. This means that the star rating value does not drop and you will not need to rebuild that relationship to bring it back up.

3. Accidental unsubscribe

Normally, an unsubscribe means that you have lost the relationship with your contact. However, in our tool, if the contact subscribes right back and starts interacting with your stories again, the relationship will start being rebuilt straight away.