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Coverage & clippings

Log & report on coverage straight from Prezly

Tired of spending ages on reporting?

Prezly links each news piece with an author, outlet and press release, so you can get performance data and report in just a few clicks.

Prezly feature

Link, track & report on coverage

Save time on reporting. Prezly links each news piece with an author, outlet and press release, so you can get performance data and report in just a few clicks.

Embed your recorded coverage in a campaign to your stakeholders and hit send. No faffing around with attachments required.

Publish

Create stories people love

  • Publish your best content

  • Easily embed images, videos & more

  • Set up branded newsrooms

  • Control the privacy of each story

  • Schedule when your story goes out

Coverage & reporting

3. Discover what works

No need to guess who’s reading your content. See exactly how your readers interact with your campaigns and use those stats to inform your follow-up.

Stories & Newsrooms

2. Tell your story in full color

Create beautiful online newsrooms, publish your stories, embed galleries, livestreams and more, and build your audience – without relying on your tech team.

Contact management & Campaigns

1. Get to know your contacts

Spending hours updating contact lists and sending email blasts? Prezly’s friendly CRM makes it easy to organize your contacts, spot bad emails and personalize your outreach.

Take control

Who owns your story?

News outlets? Marketing? Facebook? We believe you should be able to tell your story on your own terms, and share it with the people who can't wait to hear it.

We built Prezly to give you the tools to do just that.

Start your free 14-day trial

Create beautiful online newsrooms, publish stories, embed galleries, livestreams and more.

  • All Premium Plan features

  • Newsrooms, CRM, campaigns & coverage

  • No CC required; cancel anytime

  • Friendly support 😊

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Redirect links test

Stories & Newsrooms

Tell your brand's stories in full colour

Create beautiful online newsrooms, publish your stories, embed galleries, livestreams and more, and build your audience without relying on your tech team.

Campaigns

Send beautiful campaigns with Prezly

Whether you’re running PR in-house or are part of a big agency, we have all the tools you need to ensure you deliver the right story to each contact, every time.

After 10 years in the world of PR, we like to think we know what makes a great press release – not because of our own ideas of what makes a good story, but because of what our thousands of clients with their hundreds of thousands of press releases have proved to work.

Here are the top 4 things you can learn to do right now to get your news noticed, tap into social and build your brand legacy.

  1. How to write a great headline ❣️

  2. What assets to include 🍑

  3. How to get extra eyes on your story 👀

  4. How to sweeten the deal 🍦

A bonus #5 step? Watch our interview with journalists Holly and Kelsey as they explain how they love – and hate – to be pitched:

Kate testing things (text)

What happens if this title is super long?? Does it break things? Let's find out! Although really the max is 256 (two-hundred-and-fifty-six) characters so I can go on and on and on and on and on and on and on and on and on and on and on and on and on and on

What about bullets and spacing?

How does that work? Or this soft return?

  • one

  • two

  • three

  1. a

  2. b

  3. c

Aaaand stop!

Maybe just throw an H3 in here...

We might also have quotes from time to time.

Hard return. Soft return. Soft return.

An H3 and some text

Right under it

And then an H4

why the heck not

Be the best you

Wider company comms

Send multimedia newsletters

Running a newsletter with Prezly couldn't be simpler. Create it as a story, complete with all its multimedia bells and whistles, then personalize and distribute it using campaigns. You can even include a subscription form in your newsroom footer if you like.

Perfect for things like organically growing your audience, sending investor reports and internal comms.

API & integration

Already have a coverage provider?

Great! With Prezly's API, you can integrate your existing coverage provider to automatically pull in any coverage you receive. That way you'll get all the benefits of easy tracking and integration with your CRM, campaigns and newsrooms.

You can also talk to us about the possibility of us building that integration for you :) Here's one we made earlier.

Supported formats

Record articles, clippings, videos, tweets...

Upload your file and fill in the details, or copy the URL of the news article, video review, Instagram post – whatever you want – and let Prezly do the rest.

Online or offline, you can record pretty much any type of coverage with Prezly.

Campaigns

Easy reporting

Why make sharing coverage harder than it should be? Embed your recorded coverage in a campaign to your stakeholders and hit send. No faffing around with attachments required.

Multimedia

Really good-looking emails

Catch their attention with gorgeous, media-rich emails. Embed content from your stories, socials, YouTube and hundreds of other sites.

And no matter how many assets you add, we'll make sure your email arrives in your contacts’ mailboxes in the best way possible, and look just as brilliant on big screens and mobile phones.

Proven deliverability

Stay out of spam

We've gone to great lengths to ensure that you can rely on Prezly to get your most important emails delivered, whether you're sending from our domain or yours.

Stay informed

Know how to follow up

Your campaign report shows you exactly who opened your email and how many times, putting you in the best position to follow up.

Not opened? Try approaching them via a different channel. Opened but didn't reply? Check if they've been active on social.

We even created a free downloadable pitching pack to help.

Manage Contacts

Spend less time updating contact lists

Prezly’s contact management system makes keeping your lists up to date so, so much simpler – freeing you up to focus on nurturing those relationships.

Send out your pitch

Pitch perfect

Why spend hours going through the process of setting up each pitch, creating a campaign, emailing people that were left out of that campaign, following up...?

We've worked hard to make all that super simple – here's how you can get your pitching on point with minimal clicking and even less fuss.

Bring your stories to life

Publish once, share everywhere

Fill your newsroom with fully branded stories studded with all the multimedia journalists could dream of, from print-ready photo galleries to tweets to livestreams and more.

Save time building campaigns by pulling content directly from your newsroom.

See if Prezly is right for you

Want to see what Prezly has to offer first-hand? Start a trial to try out our Premium Plan free for 14 days, no credit card required.

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Try it yourself

Try it yourself

Not sure if Prezly would help you the same way? Start a trial and try out Prezly for yourself. 5-minute sign-up. No credit card.

illustration demo form

PDF Download

Get all the charts & keep up with the latest research

Download a handy PDF of all the charts for this report and be the first to read our upcoming guide on how to make your contact management pain-free based on this research.

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How to write a killer press release (142 examples!)

More than 50,000 stories were published with Prezly last year. Here are some practical steps you can take today to improve your PR performance.

Coming soon

Open Newsroom Themes

Soon you'll be able to transform the layout of your newsrooms with brand new, carefully designed templates and fully accessible open API.

That means you can use your Prezly newsroom for pretty much anything, whether that's a branded blog, internal newsroom or the backend to your company help center.

Contacts

Spend less time updating contact lists

Prezly’s CRM makes keeping your contact lists up to date so, so much simpler – freeing you up to focus on nurturing those relationships.

Improve your PR workflow, instantly

Improve your PR workflow, instantly

Prezly gives you all the tools you need to get the word out for your clients, from publication to distribution, and makes it easy for you to track who's engaging with your content.

Themes, customization & API

When is a newsroom not a newsroom? When it's a...

  • Branded newsletter

  • Company blog

  • Gated investor report

  • Dedicated help center

  • Product changelog

  • Client portfolio

  • Multimedia gallery

Contact lists

Easy import

It's easy to get started with Prezly – just import your contacts spreadsheet and voila! Bob's your uncle 😎

If you have multiple media lists to import, Prezly will even flag any duplicates to help you spring clean.

Recipient review

Help keep those media lists squeaky clean

The review step of each campaign shows you which contacts are bounced, unsubscribed or have multiple emails, giving you the chance to clean up your media lists and resolve any problems before you hit send.

Fully integrated

See the whole picture

Any online coverage or offline clippings you record in Prezly will be linked to the story and newsroom covered as well as the author and outlet in your CRM. So you'll be able to see who's covering which of your stories in a flash.

Tags & segments

Curated contact lists

A CRM doesn't need to be complicated to work. We prefer to keep things simple.

Use tags to sort your contacts and segments to create dynamic media lists based on the parameters you want.

Automated contact enrichment

Your audience on social

Prezly finds essential details about your contacts such as job titles, social media profiles and location details. Simply import your contact list and we will automatically start digging.

We also put you in control: you decide which details to keep.

Team permissions

Better collaboration

Things are better together – that's why Prezly is built for team collaboration.

You can even invite clients and freelancers into your account while staying in control of what parts of Prezly they can access.

Bounce detection & contact merging

Keep your lists up to date

Spending hours sifting through numerous spreadsheets to find a working email?

Prezly will tell you which contacts need your attention so you can resolve them without any fuss.

Targeted email outreach

Targeted email outreach

Want to segment your contact list by geography, activity, specialisation? No problem. With email distribution built in, you can easily choose who to contact and get valuable metrics around how each person engages with your content.

Get out of Excel hell

No more spreadsheets

“But I love using Excel, it’s just so straightforward and fun!” – said no one, ever. 

Get yourself a management system you actually enjoy using. Prezly gives you all the power of contact tracking with none of the admin. Organize your lists by location, industry, beat or add your own tags. We put you in control.

Never trawl your inbox again

Turn contacts into relationships

Prezly automatically tracks your team’s conversations with journalists; never again will you have to scour your inbox searching for that one long-lost email chain.

Plus, your team can leave private notes on each contact’s timeline making those oh-so-important details easy to remember.

Relationship management has never been so easy.

Better contact management

Save ~2 hours each week

According to 400+ PR pros surveyed worldwide, people that use a CRM spend on average 3.4hrs a week keeping their contact lists up to date – that's far less than those using spreadsheets (5.4hrs) and email address books (4.6hrs)!

Cultures & locales

Speak their language

Need to localize your content? Easy – just use the dropdown menu to choose which language or locale you want to use and go from there.

We'll even bring across your assets so you don't need to spend time re-uploading them :)

Stay in control

No expiration date

Ever had a journo shake you down for images because the link you sent two weeks ago has expired? Well, never again.

With Prezly, you can create limitless galleries of images, videos and more, safe in the knowledge that the link will work when you need it to.

Hub rooms

Build your client portfolio

Represent multiple clients or steward several products? With Prezly, you can build a branded home for each one and unite them within a single hub room. Or why not band them together in a client portfolio to showcase your best work?

User permissions

Run the show

Don’t waste your time being the middleman between agencies, partners and translators. With Prezly, it’s easy to set permissions for different users on your account and control exactly which parts of your data they can access.

Look & feel settings

Define your brand identity

People associate the way your brand looks and feels with how they feel about your – or your client's – business. That's why consistent branding is so important.

With Prezly's simple Look & Feel settings, you can set your newsroom to use your brand logos, colours and even typeface in just a few clicks, or go fully whitelabel.

Get inspired

More ways to use your Prezly newsrooms

  • Branded newsletter

  • Company blog

  • Gated investor report

  • Dedicated help center

  • Product changelog

  • Multimedia gallery

Always on

Easy setup, ongoing support

Prezly’s cloud solution requires minimal input from your IT department. We guide you throughout the onboarding process to make sure you get the most out of our software.

And since our team is spread out across the world, you get fast support whatever your timezone. 

SEO & social-media friendly

Get your content seen

Increase brand awareness by having your latest stories appear in Google results, and reach a wider audience by sharing your news on social media.

With built-in social sharing, image cards, shortlinks, social descriptions and more, Prezly newsrooms make it easier than ever for you to get your stories seen.