5 gaming newsrooms you need to check out 👾
Copy what works from some of the biggest names in gaming
Riddle me this. You produce multiple press releases per year and send them out to your media contacts – great! But...
- Where do these press releases then go?
- Where can those archives be found?
Drumroll, please. Behold, the visual, the interactive, the engaging online newsroom.
By publishing your press releases to an online newsroom, together with biographical information about your brand and all the official media assets a journalist could want, you're building more than just an online hub for media contacts: you're recording your brand's legacy and arming people to tell your story. And while you're at it, you're replacing your outdated press kit with something bigger, better and far easier to maintain.
On top of all that, you're adding an extra channel to your distribution: organic traffic.
Because you can optimize your newsroom for discoverability, it'll come up in Google search results for related terms (Prezly newsrooms come SEO-ready as standard, but if you're using a different publisher you might need to speak with them or fiddle with the settings).
"Our coverage increased exponentially after we implemented our Prezly newsroom properly and set it up on our website," says Isabell Cordes, a PR & Communications Manager at gamigo group. She's not the only one.
"In using Prezly as a hub for all these newsrooms, we gain access to easy, centralized management of PR across all the companies in the group," agrees Matt Suckley, PR Manager of holding company Phoenix Games.
But don't just take our word for it. Check out these great newsroom examples that showcase titles, updates and news from the gaming world.
Example: A brand's legacy in one Newsroom
Example: A gaming news hub
💡 Pro tip: Create a company media kit that provides bite-sized information alongside media ready assets. This helps your media contacts massively when trying to find key people, images and other relevant information. Learn how with Prezly.
Example: An online brand hub
Example: Flaregames online newsroom
Note: Learn why journalists love newsrooms and how to develop yours.
Example: HandyGames online newsroom
Whilst the gaming online newsrooms look great, the press releases is where the gaming industries natural creativity can really let loose.
With the gaming press release examples below you can see how the image of the game or company is captured through the use of rich-content.
This drastically improves the visual appeal and makes the press release far more attention grabbing than a standard press release.
Our coverage increased exponentially after we implemented our Prezly newsroom properly and set it up on our website.
Prezly for game devs? Yes please.
Example: Home Invasion in VR – Intruders: Hide and Seek Now Available
Example: Prepare to Cry: GRIS unveils its emotional launch trailer
Example: CALL OF DUTY: BLACK OPS 4 LANZA UN EVENTO MASIVO; LA NUEVA TEMPORADA DE CONTENIDO ‘OPERATION GRAND HEIST’ COMIENZA HOY
Check out more gaming press release examples or, if you're ready to try it for yourself, grab a free Prezly trial and set up your own newsroom in 5 minutes flat 😎
