The Rise of the Infographic Press Release

The popularity of infographic press releases is on the rise, and for good reason. A well-done infographic is eye-catching and engaging, and, unlike traditional text releases, it tells your story almost instantly, offering a crucial advantage in the constant battle for your customers’ attention.

Infographics offer more information and detail than photographs, and convey it more quickly than videos. They are especially good at conveying complex data and statistics, original research or when you’re catering to a multi-lingual audience.

According to a study last year by PRNewswire, press releases that included multimedia content garnered significantly more views (up to 77% more) than those that didn’t.

So what makes a good infographic release? When telling your story visually, there are three main things to keep in mind:

  1. Keep it meaningful. This really should go without saying, but we’ll say it anyway – if you don’t have a really great story to tell, one that will be meaningful to your audience, not just tout your brand, then you shouldn’t be writing a press release.
  2. Keep it relevant. No amount of beautiful design will help you if your audience isn’t interested in your story.
  3. Keep it concise. Attention spans are short. Respect your readers’ time by keeping your story clear and concise.

Here are a couple of examples:

source: PR Newswire

source: PR Newswire

Have you ever tried an infographic release? What were your results?

Frederik Vincx

Frederik helps communication teams improve workflow. He is the co-founder of story management software Prezly and the publisher of the crowd-sourced PRstack catalog of 250+ PR tools.