CFL takes the cup for Canadian event of the Year

Short and sweet, the Canadian Football League's announcement gets right to the point while adding a few links to contextual info and looping in two press contacts at the bottom for any journalists looking for more info. This makes sense for a straightforward announcement like this one.

And because the press release is housed in their online newsroom, this short story serves a second purpose – to lure people into exploring the other announcements in the CFL newsroom. Now that's making your press release work double!