By popular request we decided to bump up two change requests in Prezly’s roadmap.
Press Room Visibility
From now one you can set the Press Room visibility allowing you to set-up a “non-indexable” press room that will not be indexed by search engines such as Bing. And the other ones :p
Visit your press room settings > google analytics and visibility page to update the changes.
Please note that multi-room accounts can individually change this setting on a per-pressroom basis without having impact on your other press rooms.
Whenever we roll-out new Prezly features we always keep Search Engine Friendlyness in account. We do this to make sure that all your press rooms and releases reach maximum visibility making use of industry-standard SEO best-practices and techniques.
As of today we will automatically generate a sitemap.xml in every sitemap to make sure that Google, Bing and others can crawl and index your press release archive.
The word “agile” is popping up everywhere these days. Marketers have agile marketing. Engineers have agile management. And now, PR professionals have agile engagement.
What is agile engagement?
It may sound like a buzzword, but the concept of agility is extremely important to your future PR success. PR Newswire defines agile engagement as the process of continually “listening, acting, reacting and reviewing” audience engagement across all your media channels – paid (such as advertisements), earned (social sharing, word of mouth), and owned (content that your brand creates).
The cycles of agile engagement
According to PR Newswire, agile engagement has six ongoing cycles:
Listening and analysis. Monitor the conversations happening about your brand and your industry, both online and offline, to develop your strategy.
Content creation and curation. Create and curate high-value content to amplify paid media campaigns and help you gain coveted earned media.
Audience targeting. Identify and engage key influencers, such as bloggers, journalists, and brand evangelists.
Message distribution. Distribute your message across all your brand’s channels.
Engage and interact. Listen and respond to the buzz and conversations created by your message. You can’t control the conversation, but you can shape it by participating in a way that’s knowledgable, caring, and human.
Measurement. Establish your success metrics in advance, and measure your campaign against them.
This infographic explains the cycles of of agile engagement nicely:
Our client advertising agency Famous created an initiative that makes it possible to turn the ‘not found pages’ on sites into missing children messages. Via Notfound.org we joined the 1490 websites that help find missing children with their error pages. Read more about the beautiful initiative on the press release of Famous.
Content marketing isn’t just for marketers anymore. From helping with influencer outreach to deepening community engagement to improving press release performance, more and more savvy PR pros are realizing the benefits of publishing and distributing fresh, high-value content at regular intervals.
The phrase is tossed around so often, though, and in so many different contexts, that it will be helpful for us to define what, exactly, we mean when we say content marketing.
Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Pretty straightforward, right? You might also be surprised to learn that content marketing isn’t a new idea. It’s been around for over a century! The CMI has an interesting video on the history of content marketing, to help you put the idea in context.
If you’re new to content marketing, the idea of producing all that content on a regular basis can feel overwhelming. But at its core, content marketing is about one thing – telling a good story. And PR pros are already experts at telling good stories. Once you’ve got your story down, it becomes a lot easier to think of ways that content can help tell that story.
Here’s a concrete example: Let’s say you’ve just conducted a study that has some interesting implications for your industry. You decide to release the results of that study in a cleverly visualized infographic. But you don’t stop there. You also develop a supporting blog post to explain the results of the study in greater detail, and you package the blog post and the infographic together into a downloadable PDF.
You also hire an industry expert to record a video interview about the study, which you can share with your community and use as part of your social media press release announcing the study’s results. Finally, you turn the infographic into a short slide presentation and pitch, which lands you a keynote speaking engagement at a major industry conference.
And just like that, you’ve turned the results of one study into six different pieces of content – an infographic, a blog post, a PDF, a video, a press release, and a slide deck – that you can use in your PR efforts.
Do you create or use content regularly as part of your PR initiatives? What lessons have you learned?
Your hard work has finally paid off, and a top journalist in your field has requested an interview. Naturally you’re feeling excited and a little bit nervous. Press interviews are a great opportunity for exposure, but say the wrong thing, and it could come back to haunt you.
To ease your pre-interview jitters, we’ve put together a list of things to help you nail that next interview:
Know your goals. What do you want to accomplish with this interview? Get more specific than just “press exposure”. Are you announcing a new product? Promoting your latest charitable initiative? Make sure you have a clear understanding of your goals, and decide in advance how you will tell your story in order to accomplish those goals.
Understand your audience. If you’ve done your research, you should already know something about your interviewer’s audience. Think about what’s important to them, what they want to know, and how you can best tell it to them. If you’re speaking to a consumer audience or one that doesn’t know much about your industry, it’s especially important to steer clear of technical jargon.
Get your facts straight. If you intend to discuss data in your interview, triple check your facts and be able to cite your sources. You are speaking to the journalist as a thought leader in your industry, and your reputation is on the line. Don’t risk it with factual errors.
Lead with the “why”. While it’s important to check all your facts, offer your audience more than cold statistics. Always lead with the “why” behind your story, and let the facts play a supporting role in your larger mission.
Practice, practice, practice. You may or may not know much about the questions your interviewer will pose, but you probably have some sense of what you’ll be talking about. Make a list of hypothetical questions you’ll likely be asked, as well as how you would respond. Make sure you practice your answers out loud.
Be yourself. We know, we know. But there’s a reason you hear this advice over and over again. People respond to authenticity. So be your quirky, genuine self.
Have you ever been interviewed by the press, or (better yet) been the one interviewing? What tips would you add?