Last week, we covered the anatomy of a good pitch email. While pitch emails are useful, there are many other ways to begin building relationships with influencers. In fact, you might even find they’re more effective than a traditional cold pitch. Request a LinkedIn introduction. After identifying your list of target influencers, do a quick […]
Every industry is different, and every agency or in-house department has their own way of doing PR. It isn’t easy for agencies to choose the right tools to fit with their approach of distributing press releases. Do they build a custom solution from scratch or do they buy an existing solution that other agencies use? In this blog post we’ll outline how to build your own social media press release toolset.
If you’re just getting started in the PR world, you have probably heard the terms paid, owned, and earned media, and you might be wondering what the heck they mean. Here’s a quick guide to what each type of media means and how you can maximize it for your PR efforts. Paid media. Paid media […]
We live in a world in flux, and nowhere is that more evident than on the social web. But that doesn’t mean you should make up your social PR strategy as you go along. Here are three tips to help you think before you actually distribute your next release: Build an editorial calendar. It might […]