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8 visual steps to customer discovery

Yesterday we went to Bizcamp in Brussels with our team. Bizcamp is an unconference for entrepreneurs, meaning that most people that attend also contribute. I did a presentation related to Prezly. About how we approached things, about customer development, and about drawing out this process to understand it better.
People seem to like the presentation. Yesterday about 40 people saw it live, and now it is spreading online: today over 10.000 people saw it on Slideshare.

What the presentation is about:
As a startup, how do you find customers? How do you go from your initial idea that you love so much to a viable product that people want to pay to use?

The book ’The entrepreneur’s guide to customer development’ describes this process. Being visually oriented I couldn’t make much sense of it, so I decided to draw the book, creating 8 visual steps to customer discovery.

Download the visual 8 steps as PDF

It’s a very visual presentation without many words. To get the point, feel free to download the presentation PDF containing speaker notes.

Thx bizcamp!

Update:
Here is a video from after the presentation:

Added a new member to our team

Welcome Robin!

She just published her first blogpost for us! Go say hello.

Robin is going to help us out fill this blog with high quality content about PR / social media / … and do some occasional proofreading/writing. If you want to know more about her, she holds a fine blog at robinoula.com.

Please allow me to introduce ourselves

Those aren’t good manners. We’ve been publishing here for a while now without thoroughly introducing ourselves.

Prezly is a team of three young and healthy men hailing from Leuven and Brussels in Belgium.
Jesse and I, Frederik, are longtime friends and partners in crime. We studied Communication & Multimedia Design together. Gijs we found recently via Google. Really. We were in need of a kickass coder and system admin. Adding Gijs to the team has pushed the code of Prezly to a whole new level.

This service is a side project of ours. We all have very rewarding daytime jobs. Jesse and I in an ad agency, and Gijs with his own webdesign and development firm. We love what we do there but we also want to do more: learn new skills and try out different approaches. So we spend many of our evenings and weekends building and refining Prezly.

So, who are we?

Frederik Vincx, that’s me

I designed this blog. And all of the other pages on the site. I create the general flow, make the wireframes and push all the pixels around in Photoshop. I also do most of the frontend development.

I started working in advertising after graduating as a Master in Audiovisual Arts in 2006. Have been a frontend developer briefly before moving over to design and art direction. Currently I work as interaction designer at advertising agency ContentCowboys.com.

Gijs Nelissen

Gijs is the left brainer of the team. Our logic. After graduating as a computer engineer in 2002 he has spent the last decade honing his development skills creating web applications on open-source platforms.

Gijs is a natural entrepreneur running his own development firm DigitalBase and is co-founder of a start-up named TrackMyPeople. He is a code perfectionist that takes great pleasure in mocking the rest of the team that our code is so 2008.

Recently Gijs has also become the proud dad of Robbert, a little burping critter that luckily takes more after his mother.

Jesse Wynants

Jesse is the one who came up with the actual idea for Prezly (it came to him in Zanzibar, no shit). He is the product man, the one who’s awake at night pondering about which would be the best route to take for Prezly. Because ideas aren’t worth much without being executed Jesse is also an avid programmer that brings to life new features in record tempo.

During the day he is a strategist at Boondoggle and participates in Boondoggle LifeLabs, where he dreams up other digital products.

You can find out a bit more on our new about page on the site. There’s an overview of our blogs, sites and social media profiles.

Harder, better, faster, stronger

The past few weeks a lot of changes have been going on behind the scenes. Frankly, you won’t notice them very much. Prezly will mostly run a lot smoother and faster thanks to the efforts of Gijs Nelissen. Jesse and I have engaged Gijs, the founder and chief of web development firm Digital Base to reinforce the Prezly team. Gijs is our code Jedi. He makes sure everything runs fast as can be an is solid as a rock.

We are very happy to welcome Gijs to the team as a partner. He will make sure that Prezly scales well and will keep on running smoothly. He has been reworking all our code for the past few weeks with great results. Some pages, especially your public press rooms and press releases now load up to five times faster.

The past few weeks in private beta we have been closely following all of the feedback of our brave beta testers and we have updated Prezly accordingly. We feel that Prezly is stable now and is a full fledged solution for creating social media press releases. So as from today we are no longer in a private beta and everyone can register for the public beta to join us in creating a killer next generation press release service.

There still are some extra uses we’re developing now before we can move on the become a completely open service. In the next few weeks we will streamline the current workflow (especially the contact section) and we’ll launch publicly soon. So stay posted. Follow us on Twitter or keep track of this blog to get the latest info.