We’ve always built Prezly with the intent to take the concept of a press release, which originated purely as a medium to communicate with journalists, and take it one step further. Prezly releases are meant for influencers, influencers in the broad sense of the word. Everyone who has Twitter followers, everyone who has a Facebook account has the potential to be an influencer. This is the core of our vision and this is why we put a lot of time in features related to this vision:

• We think it is important that press releases look good, are branded and are able to bring a story visually.
• We think it is important that you get to know your press contacts. We want to be able to track which influencers are valuable for what kind of story. (We’re not there yet, we know)
• The medium where you want to reach your influencers depends on where your influencers spend their time and have their followers. Integration with social networks is key!
• Creating a feedback loop: show what people are saying about your news.
• Our press releases are easy to share : share buttons, short url, … (more coming)

We’re really excited to see what our first users are currently doing with Prezly. And since the beginning of this week everyone can register and we hope to see a lot more companies who start to experiment with our press release format. Since this journey is just starting, please help us out: try Prezly out, tell us what you think.

In the next couple of days we’re going to publish our feature roadmap. People have been requesting lots of features, we’re going to be open and tell you which ones are in the pipeline, so you know when to expect them.