Past tuesday we attended a conference in London about ‘Media relations for the 21th century’ organized by Corporate communications Magazine. We had a great time connecting with the attendees and learning from the varied list of speakers. Having just read a book on sketchnoting (taking visual notes) I decided to try and sketch all the presentations.
If you’re just getting started in the PR world, you have probably heard the terms paid, owned, and earned media, and you might be wondering what the heck they mean. Here’s a quick guide to what each type of media means and how you can maximize it for your PR efforts. Paid media. Paid media […]
When you’re trying to launch a company on a shoe string budget, dedicating money to so-called “soft” activities like PR can feel wasteful. As part of our 5-part series on the five things you must do before your startup Think carefully about what’s important to you, and spend wisely. Here are 20 ways, some offbeat, […]
We all know that good PR is about more than writing press releases – it’s about providing value for your audience, building strong relationships, engaging your audience and telling the story of a brand. That’s all well and good, but if you’re looking for lessons that are a little more specific, I recently came across a […]
If you’re struggling to get media attention for your start-up, thinking about hiring a PR firm, or both, check out this great post from The Daily Muse: What Every Start-up Should Know About PR. We’ve distilled the four main lessons below: 1. Good PR Does Not Substitute for a Good Product PR exists to build momentum. […]