Category Archives: pressrelease

20 Ideas for PR on a Shoestring »

When you’re trying to launch a company on a shoe string budget, dedicating money to so-called “soft” activities like PR can feel wasteful. As part of our 5-part series on the five things you must do before your startup Think carefully about what’s important to you, and spend wisely. Here are 20 ways, some offbeat, […]

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PR Launch Plan Essentials »

For part 2 of our series about the 5 things you must do before your startup launches, we’re diving into the essentials of drafting your PR launch plan. Simply put, your launch plan is the thing that will help you tell your brand story to the marketplace. It’s easy to get overwhelmed by the idea of a […]

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5 Press Release Writing Mistakes to Avoid »

Your press release is the foundation of a successful PR strategy, but most of the releases we see fall far short of remarkable. Whether you’re writing your first social media press release or your 1,000th, this collection of writing tips and common mistakes from PR Daily is a fantastic guide to crafting a release that’s […]

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What is Your Brand’s Origin Story? »

You probably know how your company was founded, but do you have an origin story? A feel-good narrative that speaks to your roots and your mission? Your origin story is a powerful way to create an emotional connection between consumers and your brand. And if you do it well, you don’t just tell this story […]

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