Category Archives: pressrelease

Infographic: Why Your Press Releases Need Video Now »

If your press releases don’t include video, here’s a persuasive reason to start adding it to your media pitches pronto: according to Pressfeed’s 2012 Online Newsroom Survey, three out of four journalists say they want press releases to include video. The survey also revealed that just 43% of PR professionals think video is important to […]

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20 Ideas for PR on a Shoestring »

When you’re trying to launch a company on a shoe string budget, dedicating money to so-called “soft” activities like PR can feel wasteful. As part of our 5-part series on the five things you must do before your startup Think carefully about what’s important to you, and spend wisely. Here are 20 ways, some offbeat, […]

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PR Launch Plan Essentials »

For part 2 of our series about the 5 things you must do before your startup launches, we’re diving into the essentials of drafting your PR launch plan. Simply put, your launch plan is the thing that will help you tell your brand story to the marketplace. It’s easy to get overwhelmed by the idea of a […]

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5 Press Release Writing Mistakes to Avoid »

Your press release is the foundation of a successful PR strategy, but most of the releases we see fall far short of remarkable. Whether you’re writing your first social media press release or your 1,000th, this collection of writing tips and common mistakes from PR Daily is a fantastic guide to crafting a release that’s […]

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