Yesterday we went to Bizcamp in Brussels with our team. Bizcamp is an unconference for entrepreneurs, meaning that most people that attend also contribute. I did a presentation related to Prezly. About how we approached things, about customer development, and about drawing out this process to understand it better.
People seem to like the presentation. Yesterday about 40 people saw it live, and now it is spreading online: today over 10.000 people saw it on Slideshare.
What the presentation is about:
As a startup, how do you find customers? How do you go from your initial idea that you love so much to a viable product that people want to pay to use?
The book ’The entrepreneur’s guide to customer development’ describes this process. Being visually oriented I couldn’t make much sense of it, so I decided to draw the book, creating 8 visual steps to customer discovery.
It’s a very visual presentation without many words. To get the point, feel free to download the presentation PDF containing speaker notes.
Here is a video from after the presentation: