Past tuesday we attended a conference in London about ‘Media relations for the 21th century’ organized by Corporate communications Magazine. We had a great time connecting with the attendees and learning from the varied list of speakers. Having just read a book on sketchnoting (taking visual notes) I decided to try and sketch all the presentations.
If you’re just getting started in the PR world, you have probably heard the terms paid, owned, and earned media, and you might be wondering what the heck they mean. Here’s a quick guide to what each type of media means and how you can maximize it for your PR efforts. Paid media. Paid media […]
The influence of traditional media and advertising continues to decline, while consumer-driven communications show no sign of slowing down. In the midst of so much change in the world of PR, one thing remains the same – great PR is about telling great stories. How do you tell great stories in the 21st century? With […]
We live in a world in flux, and nowhere is that more evident than on the social web. But that doesn’t mean you should make up your social PR strategy as you go along. Here are three tips to help you think before you actually distribute your next release: Build an editorial calendar. It might […]
The word “agile” is popping up everywhere these days. Marketers have agile marketing. Engineers have agile management. And now, PR professionals have agile engagement. What is agile engagement? It may sound like a buzzword, but the concept of agility is extremely important to your future PR success. PR Newswire defines agile engagement as the process […]