In the past, many of our press rooms using a custom domain have encountered issues with multiple versions of the same content on different URLS. For example Proximity/BBDO is using a custom press room domain press.proximity.bbdo.be, at the same time Prezly still hosts the “normal” press room url (proximity-bbdo.prezly.com). This creates two problems:
- Search engines don’t know which version to rank (trust, authority, link juice,…) for query results. It just keeps it separated between both of your press rooms
- The same content is available on two different locations, making it hard to give credit (rank) the “real” owner
When all of this happens, our customers suffer ranking and traffic losses, ultimately resulting in decreased visibility of your press release. Based on findings while monitoring the effectiveness of your Prezly press release in the search engines (read: google) we have decided to come up with a solution for that.
From now on all press rooms that use a custom domain are only available on the primary press room url. We will make sure all distribution of your release using prezly contains that same link. To make sure all “old” (already indexed) PR’s remain active we will redirect traffic to the corresponding pages (using a 301 redirect).
By popular request we decided to bump up two change requests in Prezly’s roadmap.
Press Room Visibility
From now one you can set the Press Room visibility allowing you to set-up a “non-indexable” press room that will not be indexed by search engines such as Bing. And the other ones :p
Visit your press room settings > google analytics and visibility page to update the changes.
Please note that multi-room accounts can individually change this setting on a per-pressroom basis without having impact on your other press rooms.
Whenever we roll-out new Prezly features we always keep Search Engine Friendlyness in account. We do this to make sure that all your press rooms and releases reach maximum visibility making use of industry-standard SEO best-practices and techniques.
As of today we will automatically generate a sitemap.xml in every sitemap to make sure that Google, Bing and others can crawl and index your press release archive.
Our client advertising agency Famous created an initiative that makes it possible to turn the ‘not found pages’ on sites into missing children messages. Via Notfound.org we joined the 1490 websites that help find missing children with their error pages. Read more about the beautiful initiative on the press release of Famous.
Power users spend an average of 15 hours per month using Prezly to connect to their contacts. That’s two full days of clicking around in our tool. Two full days of doing tasks that they probably rather wouldn’t do. To ease that pain we’ve been spending a lot of time with users to make the interface more efficient and pleasant. One of the first results that we’re launching is a better looking and more usable content management interface.
Better use of your screen space
One size no longer fits all. If you have a big screen you can see more content at once. Excellent if your are managing multiple press rooms for multiple clients.
A fresher look and feel
We made it big and bright and ditched the beige. These aren’t the seventies anymore. The content management system uses the fresh colors of the rest of the site and the typography is more expressive too.
Improved contact management
Now you can a save a lot more info about your contacts: language, address, telephone,.. And we’re just getting started here.
I’m excited about this release. Some initial feedback was that people feel that their task is more enjoyable. We hope that will be the case for you to. Enjoy!