PR Daily recently published a fantastic infographic from PR Newswire and Crowdfactory titled, “How Social Are Your Press Releases?” It validates what we’ve believed at Prezly for a long time – the more you can facilitate social sharing of your press release, the more successful you’ll be. Here’s the full infographic:
Overall, the findings are very much in line with our own analytics at Prezly, but there are a couple of interesting data points we’d like to add.
In addition to including photos, video and audio with your press release, we’ve found that showing the twitter conversation about your release will also increase engagement. When others can see the discussion happening in real time, they’ll naturally be more inclined to jump in.
We’re also seeing a much higher view rate for each Twitter share, on average, than the 2.2 views shown in the infographic. Our highest performing press release generated an impressive 7 views per tweet!
Do these findings ring true for you? What else would you add?